Author Archives: nicoledangelo

Those of us in the business of blogging, content marketing, and otherwise writing for the web need to accept a painful truth: most people don’t actually read what we write. Even when you discount “bounces” — people who click away almost immediately after arriving on a web page — those who read our blogs orContinue reading “How to Use White Space to Keep People Reading”

Freelancing isn’t new, but its prevalence is. In 2021, freelance work grew by an estimated $100 million over the previous year, and 36% of the labor force did some kind of freelancing. This growth means that, among other things, hiring freelancers is a more visible and more viable option than it has been in theContinue reading “5 Reasons to Hire a Freelancer for Your Content Needs”

I’ve found that when most people think of editing, they typically think of fixing spelling and grammar. This is definitely part of editing, but it’s far from the whole story. In fact, there are a few different types of editing, and each type focuses on improving different aspects of a piece of writing. In thisContinue reading “The 3 Types of Editing”

Is your content missing a certain something, but you can’t quite put your finger on what? Does it feel dull and lifeless, or perhaps stilted and forced? If so, the issue might lie with your content’s tone. The meaning of “tone” in a writing context is similar to what we mean when we talk aboutContinue reading “How to Adjust Your Content’s Tone”

“Poetry is the spontaneous overflow of powerful feelings.” This quote comes from William Wordsworth’s introduction to his book Lyrical Poems. I first heard it as a starry-eyed undergrad with grandiose ideas about writing, and I thought it was so profound that I wrote it in big letters at the top of my lecture notes. IContinue reading “The Art and Science of Writing”